Social media trend-spotting (aka nailing jelly to a wall)

As head of digital strategy at one of the country's - sorry, the world's - biggest digital agencies it seemed right I should have a blog, so I can:

• practise what I preach (it is practise with an s, isn't it?)
• practise my hobby of writing prose (it definitely looks right with an s)
• vent some spleen (a phrase I pinched from a film, the name of which I forget)
• help put the world of digital media in perspective
• invite friends and colleagues to share a chortle
• offer spiteful acquantainces an open window to my soul through which they can gawp and sneer

(That last point is imporant because it hints at a recent liberation I feel. You see, for many years I spent most of my time worried what many of my so-called friends thought of me. It was crippling - a draining and relentlessly unhappy pursuit, fuelled in no small way by narcotically-induced paranoia. Free of the weed these days, the clarity of my thoughts enables me to see now that I only ever had one or two real friends. The rest of the group I so wanted to impress were simply lingering passers-by in my life, with whom, in truth, I had little or nothing in common. A bunch of feckless try-hards whose sycophance now seems nauseating yet, at the time, was a currency I so wished to earn. Still, they were a good bunch in the main and we had some great laughs -even a few when we were straight.)

I digress.


Social media trends report
Anyway, on with business. Found a great post summarising the latest Universal McCann social networking trends survey: Power to the People Social Media Tracker Wave 3. If you're tasked with trying to pull the wool over a client's eyes this week, ie that you know a little bit about social media (or at least more than they do), then I suggest you get stuck in. All social media bluffers, print off and memorise the summary of the report today.