tag:blogger.com,1999:blog-81876373127983527272011-04-21T12:32:28.165-07:00Jembo42http://www.blogger.com/profile/05339883615148544990noreply@blogger.comBlogger21100tag:blogger.com,1999:blog-8187637312798352727.post-15460849839464055832008-07-29T00:32:00.000-07:002008-07-29T00:49:21.075-07:00Colleague pinged me the address for <a href="http://www.edopter.com">eDopter</a> the other day. Seems like quite a nice idea.<br /><br /><span style="font-weight: bold;">What's the beef?</span><br />Well, it's a community who spot stuff on and offline that they think could be the next big thing. Posts are then given a thumbs up or down, based on whether the community members think the idea will fly.<br /><br />Sad to see Daft Punk on there. Not because I don't like the French electro outfit (ooh, slap-dat-bass, daddy-o). It's just that they are a big thing - see what I mean? Myopic numpties are simply using the platform to show people stuff they like, not what they believe is a future trend. Ergghhh...<br /><br /><span style="font-weight: bold;">Jembo's comment...</span><br />Trend-spotting is a serious business online - it could lose you a fortune. So it seems sad that the usefulness of what could be a useful tool is being diluted by mindless posts. Bring back the birch.<br /><br /><span style="font-weight: bold;"><a href="http://www.visibletechnologies.com/">Visible Technologies</a>: almost certainly a future big thing<span style="font-weight: bold;"><span style="font-weight: bold;"><span style="font-weight: bold;"></span></span></span><br /></span>These guys came to see us the other day - very impressive. If you're looking for next-generation buzz monitoring and WOM tools, check them out. Nice people too.<br /><br /><br /><span style="text-decoration: underline;"></span><a href="http://www.edopter.com"></a><span style="text-decoration: underline;"></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8187637312798352727-1546084983946405583?l=clickety-clicks.blogspot.com' alt='' /></div>Jembo42http://www.blogger.com/profile/05339883615148544990noreply@blogger.com0tag:blogger.com,1999:blog-8187637312798352727.post-17575264565363785452008-07-28T14:49:00.000-07:002008-07-29T00:59:02.355-07:00As head of digital strategy at one of the country's - sorry, the world's - biggest digital agencies it seemed right I should have a blog, so I can:<br /><ul><li>practise what I preach (it is practise with an s, isn't it?)</li><li>practise my hobby of writing prose (it definitely looks right with an s)</li><li>vent some spleen (a phrase I pinched from a film, the name of which I forget)</li><li>help put the world of digital media in perspective</li><li>invite friends and colleagues to share a chortle</li><li>offer spiteful acquantainces an open window to my soul through which they can gawp and sneer</li></ul>(That last point is imporant because it hints at a recent liberation I feel. You see, for many years I spent most of my time worried what many of my so-called friends thought of me. It was crippling - a draining and relentlessly unhappy pursuit, fuelled in no small way by narcotically-induced paranoia. Free of the weed these days, the clarity of my thoughts enables me to see now that I only ever had one or two real friends. The rest of the group I so wanted to impress were simply lingering passers-by in my life, with whom, in truth, I had little or nothing in common. A bunch of feckless try-hards whose sycophance now seems nauseating yet, at the time, was a currency I so wished to earn. Still, they were a good bunch in the main and we had some great laughs -even a few when we were straight.)<br /><br />I digress.<br /><br /><br /><span style="font-weight: bold;">Social media trends report</span><br />Anyway, on with business. Found a great post summarising the latest Universal McCann social networking trends survey: <span style="font-weight: bold;">Power to the People Social Media Tracker Wave 3</span>. If you're tasked with trying to pull the wool over a client's eyes this week, ie that you know a little bit about social media (or at least more than they do), then I suggest you get stuck in. <a href="http://www.trendsspotting.com/blog/?p=351">All social media bluffers, print off and memorise the summary of the report today. </a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8187637312798352727-1757526456536378545?l=clickety-clicks.blogspot.com' alt='' /></div>Jembo42http://www.blogger.com/profile/05339883615148544990noreply@blogger.com0